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Make Money While You Sleep!!!
by Liz Folger
I used to see the above title screaming the beginning of an ad.
These types of ads still make me a little nervous. Bells ring in
my head that what I'm about to read is a downright scam.
However, in the last few months, I've realized something rather
interesting. You can make money while you sleep.
Here's how...
Your Web Page
If you're selling something, it's a good idea to be selling your
product or service on the web. Your site can be accessed in the
middle of the day or night. My last page statistics for BizyMoms.com
told me the following...
ACTIVITY LEVEL BY HOUR
-----------------------------------------
12:00 a.m. EST: 122
1:00 a.m. EST: 203
2:00 a.m. EST: 103
3:00 a.m. EST: 53
4:00 a.m. EST: 19
5:00 a.m. EST: 33
6:00 a.m. EST: 34
7:00 a.m. EST: 94
I can tell you this, if I had a normal store front, there's no
way I would have been open at these times (I won't even go into
how cheery I'd be during those hours). And look at all the customers
I would have missed out on as I snoozed away.
Write Articles On Your Area Of Expertise
Say you sell herbal products. You would want to become some sort
of health expert/coach. A wonderful way to let people know about
your product or service is to write INFORMING articles. Once you've
informed your reader, there is a nice byline at the bottom of your
article where people will see your e-mail and web address so they
can reach you. These articles can be placed on your site or other
health-focused web pages. People can read these articles whenever
they are on their Net while you are out running errands or taking
your kids to the park.
Another way to get your articles out there is to place them on
sites that house articles for editors of e-zines and websites. One
such site where you can do this at is http://www.ideamarketers.com.
Marnie Pehrson is the owner of IdeaMarketers and explains, "IdeaMarketers
allows writers to create a showcase of their work. They can add/edit/remove
their articles 24/7. We've just added a new feature to the site
that allows editors/webmasters to simply click on a link at the
bottom of any article to request permission to use the article."
And IdeaMarketers is always open to showcase your articles.
Autoresponders
These are a great way to keep track of who is wanting what info.
These great little cyber-gadgets work hard for you any time of day.
You can use Autoresponders for your rate cards to offer information
on a particular product or service you sell. When you're ready you
can check your e-mail and read the letter from the person who asked
for the information. You can then follow-up with your potential
customer. Your web site provider may offer this service, or find
more information on autoresponders at http://www.indolinks.com/support/em-autores.htm.
Message Boards
Message boards are always open. When you visit them you'll find
people desperate for certain information. Using your marketing intuition,
you are going to visit boards in your area of expertise. Once you
have posted your helpful response include your signature file. Who
knows how many more people, besides the original poster, will read
your helpful answers.
Affiliate Programs
Thanks to all the affiliate programs available out there, you can
have everything on your website from your own car dealership to
your own flower shop. Your site can easily become an affiliate program
junkyard with all the different options out there if you aren't
careful.
When you decide to make a little extra money with ad placements,
pick the programs that will complement your site. Let's say you
have a photography business and your specialty is taking pictures
of people's pets. You'd might want to hook up with sitstay.com and
sell crates or maybe you'd want to become an affiliate of animalden.com
and sell unique gift items for animal and pet lovers.
To help you figure out what some of the best affiliate programs
out there are, check out http://www.AssociatePrograms.com
and Adbility's Web Publishers' Advertising Guide http://www.wpag.com/.
Additional Resources For Making Money In Your Sleep
Books...
"Strikingitrich.com:
Profiles of 23 Incredibly Successful Websites You've Probably Never
Heard Of" by Jacklyn Easton
"Customers.Com:
How to Create a Profitable Business Strategy for the Internet and
Beyond" by Patricia B. Seybold
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