Natalie Kyriacou

Owner of My Green World

Melbourne | http://www.mygreenworld.org/

What does your business do?

My Green World is an education-oriented organisation dedicated to wildlife and environmental conservation. Formally partnered with 16 local and international charities and initiatives, My Green World is a platform for the public to connect with environmental and wildlife causes. My Green World’s primary function is a natively-built mobile game application that will give users an opportunity to participate in fun gameplay, while learning about endangered, exploited and abused animals and environments specific to certain charities. The application will be a game focused on the rescue, conservation and/or rehabilitation of animals and protection of precious environments and will contribute to wildlife and environmental conservation efforts globally.

THE PROBLEM
96 elephants are killed every day and 2 wildlife rangers are killed every week trying to protect wildlife against poachers. Over half of the world’s species have disappeared in the last 40 years.
It is time for a change.
It’s time to revolutionise the way that people connect with matters of global concern. It’s time to raise the profile of wildlife, development and environmental issues worldwide.
In a world filled with innovative technologies, global media communication mediums and transportation that enables us to traverse the globe in mere seconds, our society is more socially connected than ever before. Yet, with all the advances in the world, our society still lives within a paradigm where animals are endangered, whole species are disappearing, and our environmental habitats and heritage are being destroyed.
The pressing need to change this paradigm lead Natalie Kyriacou to form My Green World. The foundation of the company is to develop innovative and educational platforms that will enhance the efforts of global activism. Natalie noticed an ongoing trend in mobile games where they either focused on destruction and demolition or they glamorized animals as pets and wildlife in captivity. Recognizing that these negative trends provide no tangible or educational value regarding animals, wildlife, and the environment, she set out to find a solution. This process lead her to create Wild Earth, the first mobile application with a positive impact on real-life conservation.

THE SOLUTION
Natalie’s solution was to create My Green World, an education-oriented organisation dedicated to creating a mobile game that focuses on wildlife and environmental conservation. Formally partnered with 16 local and international charities and initiatives, My Green World’s mobile game is a platform for the public to connect with environmental and wildlife causes.
My Green World’s primary function is this natively-built mobile game application called “Wild Earth” that will give users an opportunity to participate in fun gameplay, while learning about endangered, exploited and abused animals and environments specific to certain charities. The application will be a game focused on the rescue, conservation and/or rehabilitation of animals and protection of precious environments and will contribute to wildlife and environmental conservation efforts globally.

This application gamifies the concept of saving animals, and will allow users to rescue, rehabilitate and care for animals and habitats within their own carefully crafted world. Each animal in the app represents a real life charity.

How would you use the grant money?

Grant money would allow us to enhance marketing for our idea.
We would improve the SEO of our website, increase facebook advertising and run an advertising campaign through Care2.

What would the grant enable you to do that you can't now?

To have money specifically dedicated to marketing costs.

If Idea Cafe's Grant helps your biz reach greater success, how will you "pay it forward" to help others in some way?

We are partnered with 16 local and international charities. This money would allow us to increase the scope of their work in wildlife and environmental conservation, and would mobilise and educate millions of people who are connected through our educational and fun platforms.