Semi-finalist:
Lytrina Brisco
Company:
Belle Reve Bridal Salon
Website:
State:
TX
City:
Pearland
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Belle Reve Bridal Salon

What does your business do?
Belle Reve bridal salon offers wedding gowns and accessories to the Houston area. Belle Reve is also known for its exceptional customer service that cannot be matched in any similar bridal salon in the Houston area.

How would you use the grant money?
I am in the beginning stages of start up for my business and working on branding, obtaining business licenses and securing a SBA loan. Branding is very important as this is the first impression that customers will have of my business before walking through the door. Right now, until my SBA loan closes, my funds for the business are limited. This money would allow me to hire a reputable graphic designer that will help create a memorable brand for my business.

What would the grant enable you to do that you can't now?
By using the grant money to pay for branding, I can put the extra funds towards the down payment of my SBA loan. As stated in the previous section, all of the extra money that the business has coming in is going towards a 20% down payment for a SBA loan. If I am awarded this money, it will allow me to keep saving what I already have instead of taking away from it.

If Idea Cafe's Grant helps your biz reach greater success, how will you "pay it forward" to help others in some way?
Belle Reve means "Beautiful Dream" in French and I plan on making lots of beautiful dreams come true. There is a nationally known wedding program in the city of Houston called Wish Upon A Wedding which offers help and donations to couples with special circumstances the are getting married. Belle Reve will pay it forward by partnering with this foundation and donating wedding gowns to those brides for their special day. Opening a bridal salon has always been a dream for me, and it would be an honor for me to help someone else's dream come true.

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