Ideas for Your Business from Idea Cafe

Just the FAQs, Ma'am

Do you find yourself answering the same questions over and over? Stuff like: Where are you located? What time do you open? What kinds of companies do you work with? Who are your past clients?

When these questions come by phone, you have no choice but to answer them in person or put on an annoying voice mail system. But the culture of the Net created a better solution, the "FAQ" -- a list of Frequently Asked Questions -- along with your answers to them. When people ask for more information about your company -- everything from who's involved in the biz to how much you charge -- they can find it in your FAQ (you can email a FAQ list or post it on your website or both).

Idea Cafe's Guide to Creating Your Small Business FAQ

1. Start with the questions. Brainstorm all the things people ask you all the time. Then think about other things you'd like them to know about your biz, and turn those points into questions, too. Give clear and easy answers. Be thorough but not tedious. Short and to the point works best.

NOTE: Typically, FAQs list all of the questions at the top (so readers know what to anticipate or know where to scroll down to in order to answer their own question). Then the FAQ starts the question-answer format.

2. Add some flavor. A bland list of questions and answers can be pretty boring. Keep us interested with an oddball question, an unknown fact about your biz, lively writing that sounds more like your own voice and less like an accounting textbook.

3. Include Useful Stuff. It's great if your FAQ makes people laugh and satisfies their curiosity. But it's also good to give them some substance. Give meaningful info about your company, and definitely include info on how to reach you offline and how to order what your offer. Plus, you might want to list other information resources they can turn to, like an article or Website to check out on the subject. It makes you look good to be helpful.

4. Tell Them How to Reach You. A FAQ list will help filter out the real prospects from the "lookie-loos", so you probably want to let potential customers know how to get in touch with you off-line. Phone number, fax, location, and hours are a must.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.