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Lobby Articles topic #16

Subject: "Selling information online" Previous topic | Next topic
bubbinsSun Nov-12-06 03:55 AM
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"Selling information online"


Copyright Eleanor Ruse

It is said that selling a service or information, is no different than selling hairbrushes to the masses. Where there is a product there is a client, where there is information there is someone who needs it. This is the same for all walks of business, not solely exclusive to Internet businesses. Pretty much all the tools used to sell physical products, are used to deal with information or services too. There are many methods to generate clients for your business, and many different techniques developed to pull money in. here we will speak about a few.

There are many places online that can be of great assistance to you when looking to set your service business up, places such as rent a coder or Elance are excellent marketplaces for services. They have many great writers and web designers willing and able to do your bidding. They will bid for the work; from there you will choose the best candidate. A great idea would be to take on a joint venture with another service; this will broaden your client reach and allow for more exposure on the web. Many times the service you offer may indeed coincide with what ever the venture has to offer. By offering the potential venture suitor a win- win situation, you are showing them that the service you wish to incorporate with theirs is needed and will be beneficial.

A follow up plan is a very good idea; you will not have a ton of clientele right off the hop. Repeat customers and referrals will keep the business alive until you can generate more sales and a broader client base. It is always good to seek out the clients that you feel you can serve best, or would most likely benefit from what you have to offer. What is most important is doing a quality service for the customer, as we all know word of mouth is huge on the World Wide Web. Referrals can be a very integral part of your business. Local chambers of commerce business owners and associates alike will know of the quality and dedication to your craft when you are referred from someone. This in turn will make the company grow, and the client base along with it.

Credibility is a very important issue, and this can easily make or break your new business. You need to develop credibility and maintain it all the way throughout the business endeavor, or you will not generate traffic to your site, making profit gain a very tough chore. People need to feel comfortable with you and your work, in order to want you to serve them. Make them trust you, and you will have business in hand and in pocket.

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