"This Adwords tip has the potential to cut unnecessary spending by 95%!"
There's a secret to Google AdWords that will help you double or triple your number of keywords. It will also help get excellent positions for much lower prices than your competitors are paying . This works well when you're bidding on the exact same search terms! The secret lies in using a little pair of punctuation marks as "delimiters": Quotes " " and brackets .
For example lets say, you're bidding on the term Affiliate Marketing.
You should bid on it three ways:
Affiliate Marketing "Affiliate Marketing"
If you bid on the term Affiliate Marketing, it means that your ad will appear any time those two words are typed in as part of a search, in any order. You can also bid on "Affiliate Marketing", that is, any search entry that includes those two words only in that order. And you can bid on , which means searches on only those two words in that exact order.
Once you've added these "delimiters" to your search terms, you'll get a much clearer idea of what kinds of specific searches people are doing on the terms that you're bidding on.
With these delimiters you will triple your keyword base. This will typically cut your bid prices by 10-20%, sometimes more.