...but I'm still stuck on how much either should say. For instance a tag line generally gives more information to the consumer about the product or service provided while a mantra is more generalized to speak to the "spirit" of the business. But which is more impactful long-term where establishing a consistent and cohesive business identity is concerned?
In the end is superior product, customer service, and a solid marketing campaign worth more than any single business identity...?
Thoughts?? At this point I'm changing what I think everyday...so some other opinions would be helpful!
Also while on the topic, logos vs. logotypes? What do you think? What's most important in a brand? Name, color, aesthetic, tag line?
#1. "RE: Opinions on tag lines vs. mantras vs. mission/vision statements???" In response to Reply # 0
I think it really depends on the business. If you're doing something holistic, then go for the mantra - it would fit. But, if you're starting a car repair shop - I'm pretty sure your customer base and your workers would not really get the mantra idea
Tag line always works
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