I'm looking for a catchy, yet professional name for my new financial services biz. I plan to provide investments and insurance products with planning services. Most of my competitors names are generic (eg. "Investment Centers of America" or bank names) or are personal name associated (eg. Hendrickson Financial Services) I had intended to use "Integrity Financial" but due to DBA restrictions in my area I am not entitled. I would like a name that conveys more than just financial management, but a sense of warmth built upon a relationship with my customers and ultimately caring for their well-being. I want to be there to serve their needs. If you have heard and seen any names where you live that have appealed to you in this way please let me know...

Thanks...

What about something like:

Principled Management - and then add a tag line
Purity Financial
Total Management or Total Financial

Unfortunately, all the .com domain names are take but you could probably add in a state to fix that problem - e.g., purityfinancialfl.com

But, I will caution you. The reason that those companies have their names in the name of their business is because people want to know who stands behind the product, particular in the financial services industry. They want to know that you're willing to put your name on the line - literally. There's also a practical reason - if people remember your name, then they'll remember your business name It's just easier to remember

So, while you may want to be different, sometimes it's good to just stick with the stuff that works. You could always just be different in the tag line

Best of luck!

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