I am with a company that does a lot of advertising on-line. It's GREAT when I do the ppc (pay per click) ads, but I am really getting tired of paying for them! I know of many free sites to advertise on, but I am just looking for NEW free sites. OR if anyone knows any tricks or tips to advertising on-line I would really appreciate it. I love this business, but I need to SHOW other people how great it is!
#2. "RE: On-line Advertising Problems" In response to Reply # 0
We are a group of four college students that came across your issue during one of our classes.
We beleive it to be extremely important to take into account what demographic you are looking for before you decide where you would like to advertise, this way you can better target your core web cosumers. Other things to take into account are what "search words" people would type in to reach your company on-line. It will help to think as the consumer in order to decide how to advertise.
Melaleuca doesn't want people marketing Melaleuca because it's too hard to control, so those who want to market their Melaleuca businesses create websites and marketing groups with the help of Platinum. It gets them around the protectionism of Melaleuca's brand, and allows them to market their businesses.
It's one of the very very rare things I hate about Melaleuca.
#5. "RE: On-line Advertising Problems" In response to Reply # 0
Are you getting results from the PPC?
If not perhaps you need to rethink your keywords, etc. If you're not getting any benefit from the PPC, I certainly recommend that you stop paying for it and figure out other ways to drive traffic to your site.
How is your SEO? How much control do you have over it?
I am currently working with a specialist to upgrade my SEO and improve how my hits are not only getting to my site, but what those hits are doing when they get there.
We started by tracking who is coming to my website and how they are getting to it. So, now we're improving those keywords and hope to increase their purchases.
Other things you can do: article marketing... you know how fantastic these products are, you use them... write about them. Write about the changes you are seeing in your customers, etc.
You'll also want to use press releases... you may be in an MLM, but you are a local businesswoman and as such are deservous of local news coverage when something happens (such as becoming Director whatever level).
Also, join chambers of commerce and networking groups where you can use the expertise of others to help you improve your business.
One thing that I do for online advertising is make donations to charities and co-op marketing projects with other companies. That way, we do a little altruistic good for others and help ourselves at the same time. We cross link our websites with the projects as well.
Write a newsletter and publish it online. You have access to articles from Melaleuca's official copywriters... use them. Also find independent wellness articles that would be of interest to your customers and your downline.
Finally, write a blog.
I don't actively work my Melaleuca business, because I have my own company to work, but I love Melaleuca and how it has removed all the toxicity from my environment. You've got a great business behind you. Good luck with it.