I'm doing some marketing for a friend. I pretty much have everything in order: The contacts, Press Release etc....
My question is what gurantee can I offer with my marketing efforts (if any)? Is that part of the marketing business?
My line of thinking is I can only gurantee your info will reach 20,000 households. Like in business you can't gurantee you will make a certain amount of money you can only estimate, sell your product and hope for the best.
#2. "RE: Maketing Info needed" In response to Reply # 0
I have solid PR contacts. I've work in PR normally I write them for clients and send them out to my contacts. I don't really get involved in a full blown marketing campaign like now. Just trying to help a friend. He's opening a restaurant and wanted me to do a full blown marketing campaign. I'm going to do the website for him, a direct mail (postcards) to his target market and a radio ad.
I have another question....How would we gauge the success of this campaign?????