#1. "RE: eBook Promotion" In response to Reply # 0
If your books are about helping people or not but a good place to start iflocally, you could contact your local news and newspaper. try the "Local author's new book avilable" alant. Also send a link to your book as well. You can even ask if they would like to do an interview. I work for a TV Station and sometimes we have slow news days and use "Human Interest" stories to fill time.
#2. "RE: eBook Promotion" In response to Reply # 0
The advantage you have over many is that you're in control of the product you're promoting. There are key things you can do to differentiate your products from all the others out there. Many marketers don't have that luxury, or don't take advantage of it anyway.
You should focus first on the marketplace. Who is your competition? What do they do well? What don't they do well?
Next, where is your audience? Are there communities for your audience online and/or offline? Who among your competitors are already there?
If you would like to discuss the other options, once you've gotten past this part, feel free to email me at email@example.com.