I own a towing company in Wyoming. I have been in business for about 8 years. We are well known by the locals, but our town is growing rapidly. I have read a lot of marketing ideas and talked with a few marketing companies, but towing is different then most companies. I think my best bet is for name recognition. We've been working on getting all of our trucks painted the same color with bold lettering. I am working on 2 billboards that would be on our property which has interstate frontage. The billboards will be 8 foot by 40 foot. My first question is what is the best verbage for the signs. I can use pictures and print, but I am unsure what is best. I am looking for the best way to separate myself from the competition. Everyone at my company is a professional tower. Which, unfortunately is not the case with a lot of towers in our industry. I believe people are willing to pay a little more for quality service. I just don't know the best way to get that across in print. Any help would be greatly appreciated.
#1. "RE: Need help marketing towing company" In response to Reply # 0
You are right. People are not concerned with paying a bit more money for a more reliable and professional service.
Here's my thoughts: As a towing company, I'd get involved with your community. Get yourself and your name out there to reinforce with your current clients and of course to get them "talking" to potential new clients.
For example, one of our local towing companies recently entered a parade and instead of their actual trucks being in the parade they hung signs on tractors and somehow rigged little kids' PowerWheels up to them. It was one of the cutest things I'd ever seen (I of course have a 5 yr. old who was ecstatic, but I'll never forget it or their name that's for sure.)
Try some cost-efficient, but out-of-the-box approache A slogan such as "Not your ordinary towing company" or perhaps banking on the number of years you've been in service (if this surpasses your competition of course).
People who need the use of tow-trucks, other than those few who are just transporting vehicles, are not usually in a great situation in the first place. Getting in front of them "before" they need you will be key.