My name is krystal and i have a friend who was wondering if there was a cheaper alternative to using google adwords to get traffic for your business, i know it is a very effective way to advertise but not the only way, i do realize you can blog and write articles and purchase leads for exposure. However as far as the adwords i was not 100% sure. Would appreciate feedback if anyone has any info.
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From what I've seen, and to date, nobody has been able to convince me otherwise, spending $600 per month on real advertising will be 100% more effective after 6 months than adwords or similar programs can ever be.
I have had great success with article marketing, blogging and posting to various forums and discussion groups. I have not had to spend one cent on pay per click and my website has a Google rating of 3 and my blog a Google rating of 4.
If you do invest in pay per click, invest in a savvy mentor like Perry Marshall or Cat Seda who both have excellent programs and books on the subject.
Also, a final off-topic tip. Always use grammar and spell check before you post.
As has already been suggested, blogging can really help to market your website. I've found that blogging has helped my site traffic. And the more regular and consistent you can be with your blogging posts, the better!
Submitting articles to specific websites (not always just providing them to huge, generic article-type sites) can also provide a lot of traffic.
Krystal should you decide to use PPC advertising here are a few tips:
Do at least basic SEO, search engine optimization, on your website first. By this I mean focus your pages around a niche and use keywords pertaining to your niche at least 1% of your page's contents. Include the keywords in the page's meta-tags. Use <h1> tags instead of <h2>,<h3>,<h4>. Include your keyword in the <Title></Title> tag in a relevant, human readable fashion.
Purchase only the keyword phrase your website's niche is based upon. If you go general on your keywords you can rack up a huge daily cost for Adwords. Its better to have qualified valid clicks from a keyword phrase such as "teach your dog new tricks" for example, than to have numerous clicks for each individual word of the same phrase.
Make your PPC ad relevant to your keyword by using the keyword in the title of the ad and in the body of the ad. This will lower your cost/click bid considerably. This is kind of hard to do sometimes since you are so limited on the lines and characters per line, but try to do it if at all possible.
The biggest piece of advice I can give you is tread lightly at first until you figure out which PPC ads work for you. Set the daily budget low at first and experiment with different ad variations. Only when you see a good response to the ad raise the daily budget and or bid on the keyword.