#1. "RE: Valley Wine Festival..... Drink Up and help a GREAT CAUSE" In response to Reply # 0
You are definitely going to need to send your information to the newspapers, local television stations, etc.
In the area where I live, our local tv station has a community events calendar and with the proper amount of notice, you could get some on air time. Check with your local station to see if they provide this service.
Also, contact your local tourism organization & Chamber of Commerce. Send info to the high end restaurants, area wine shops, etc. too!