Justs found some wonderful articles on entrepreneur.com on the importance of a logo for brand identity. I am passionate about logos because a memorable logo can make yoru business stand out from the rest, especially if you are in a competitive business or are trying to reach a certain market.

The articles are here:
Crafting a Memorable Logo
http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article80168.html

Using Your Logo in Memorable Ways
http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article159466.html

A Good Logo Tells The Story
http://www.entrepreneur.com/magazine/entrepreneur/1998/june/15900.html

Enjoy!


Daphne
Logo Design Services
http://www.sagelogos.co.nr
Idea Cafe Readers get $50 off first purchase!