The other day, QuickBooks sent me a New Business Starter Kit. It contains a lot of information I already knew, but also included a few things that got my brain into overdrive!!
One of the things is using e-mail effectively. This pdf file contains information I wasn't clear on and quite frankly, didn't know.
It covers the legal aspects as well as asthetic aspects of email marketing.
I have uploaded it to my site to share with anyone who wishes to use it!