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Lobby Marketing Mix topic #1474

Subject: "Tag line, elevator speech, is this a turn off?" Previous topic | Next topic
BeadHussyWed Sep-30-09 03:48 AM
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"Tag line, elevator speech, is this a turn off?"


My partner and I have recently started up after a long hiatus when I owned it and didn't do much with it.

Beadhussy is a handcrafted jewelry site and as such, the competition is overwhelming. We are beginning the unenviable task of separating ourselves out of the crowd.

We do truly believe that we create beautiful jewelry with some great beads and that our prices are extremely competitive.

We also recognize that we need a one line "tag line" or elevator speech or marketing line. What we have come up with is not to our liking really, but we're not marketing gurus and have gotten a bit lost.

"Sexy, sassy jewelry for the Hussy in you" is what we've come up with. however we recognize that too many people look at the word hussy and immediately think of things that the original meaning of the word never intended (Hussy comes for the the words for Housewife, now also means mischevious woman as well as the negative connotations, which werent associated with the word until the 19th century).

We also have thought of, "Jewelry for the sexy, sassy Hussy in you"

basically, we're looking to find out if this is going to be too much of a turn off and should we try and find something else?


Sexy and sassy jewelry for the Hussy in you!


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