Branding is a big part of business and connecting the name with the consumers. There are several brand innovation techniques and company's that provide consulting on the matter. These efforts will be priceless in the long run and are essential to success.
Let me know if you have some ideas on branding and integrating it with marketing.
#1. "RE: importance of branding..." In response to Reply # 0
Writing business articles, participating in forums, blogging and posting in discussions that are Internet searchable helps with branding; i.e., search for JazLive JazLive at bing.com ~ you will see the net worth of over four years of branding that connects with my business site.
Creating a catch phrase also helps ~ mines is:
Gettin' Better by the Tic' Toc' ~ copywrite and branded with my business website ~ also searchable