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Lobby Marketing Mix topic #124

Subject: "Grand Opening Ideas" Previous topic | Next topic
AppleDogThu Nov-16-06 11:48 AM
 
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"Grand Opening Ideas"


          

I'm opening a Taco Del Mar franchise restaurant and need a brain-storming session to fill my head with grand opening ideas. The restaurant is located smack in the middle of a large residential area covering a 4 mile radius. We're located within a small grocery strip mall. I'd like to center around the local community. Please post ideas that you have seen before and maybe your own.

Frank

  

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Replies to this topic
Subject Author Message Date ID
RE: Grand Opening Ideas
Nov 17th 2006
1
RE: Grand Opening Ideas
Nov 17th 2006
2

wwcap1Fri Nov-17-06 07:15 AM
 
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#1. "RE: Grand Opening Ideas"
In response to Reply # 0


          

Frank: I would strongly recommend a series of no less than three mailings to every postal address in your four mile trading area. Any direct mail house can help you with this. What you want to do is send to every address with postal route sorting(this makes your postage as cheap as it can be).

The piece doesn't need to be real fancy, but very informational and you most definitely should make a discount offer. I would recommend something other than buy one get one free, as that is way over used.

Hope this helps.

Kent Capener
Capener Consulting, LLC
http://www.capenerconsulting.com

  

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AppleDogFri Nov-17-06 07:35 AM
 
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#2. "RE: Grand Opening Ideas"
In response to Reply # 1


          

Thanks Kent. I do have newspaper flyers planned, but of course that will only go towards households subscribing. I have good handouts that I want to mix with pavement and mail to distribute. I haven't thought of mail houses until now.

My other idea is to colaborate with a radio station. I wonder if anybody on CyberSchmooz has had experience with coordinating grand openings with radio stations...

Frank

  

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Lobby Marketing Mix topic #124 Previous topic | Next topic
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