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Lobby Marketing Mix topic #1192

Subject: "Handyman Biz" Previous topic | Next topic
cooperwinstonMon Aug-18-08 03:57 AM
 
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"Handyman Biz"


          

Looking for new ways to reach customers in the Orlando area. We are established, but our niche of contacting realtors for work is slow.

Any real ideas to reach homeowners? I have sent out two mailers addressed directly to homeowners names not just resident......

  

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Replies to this topic
Subject Author Message Date ID
RE: Handyman Biz
Aug 18th 2008
1
RE: Handyman Biz
Aug 19th 2008
2
RE: Handyman Biz
Aug 19th 2008
3
RE: Handyman Biz
Aug 20th 2008
4
RE: Handyman Biz
Aug 31st 2008
5
RE: Handyman Biz
Sep 10th 2008
6

saltedMon Aug-18-08 10:47 AM
 
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#1. "RE: Handyman Biz"
In response to Reply # 0


          

Maybe you can try joining a business networking group and get some referrals that way. You could also manually drop by your cards in people's mailboxes. That way you'll know for sure that it arrives Maybe try offering a 10 percent off special or something for first time services?

Mindy Lepp
http://www.saltedwebsites.com/
$50 off your website if you mention Idea Cafe!!

  

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Steve PatrickTue Aug-19-08 10:05 AM
 
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#2. "RE: Handyman Biz"
In response to Reply # 1


          

Bad idea - dropping cards or other material in mailboxes - unless they have a stamp - is illegal. The post office can get very S%*@@Y about this.

The networking idea is OK. Ditto for giving some type of special offer for new customers. Also, check around to see if there are any home improvement trade shows or small business expo's. It's a good way to get in front of a lot of people without spending a ton of money.

Check out the "Homes for sale" section of the classified ads. Look for homes being advertised as fixer-uppers, "needs TLC", or "as-is". A call to the home owner could get you some work. Explain to the seller that a more desirable property can sell faster and for a higher price.

Look around for a local senior citizen club. Offer to speak (and provide refreshments) at the next meeting. You can probably get their attention if you focus on how they can lower their utility bills by insulating their home properly.

There are still some homes being sold. If Realtors are not a great source of leads right now, try contacting home inspectors - they get paid to spot problems.

Good Luck,

Steve Patrick

  

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tettegoucheTue Aug-19-08 01:31 PM
 
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#3. "RE: Handyman Biz"
In response to Reply # 0


          

Many people are looking for businesses online. When repair needs come up, they go to the computer to see what is available in their area. If you have a web presence, you can attract a wider range of customers. You can also use your website as an easy source to send potential customers to in order to find out more about your services, prices, service area, etc.

Here is an article that might be useful: http://hostrail.com/article04.php

Let me know if I can help,

www.HostRail.com

www.DylanDesignLab.com

  

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cooperwinstonWed Aug-20-08 04:41 AM
 
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#4. "RE: Handyman Biz"
In response to Reply # 3


          

We do have a website www.homerepairsolutions.org and I have been sending mailers to newly sold homes, got info from property appraisers website.

Speaking at a senior event?? You must mean a 55 & older community. I will think about that.

We also joined the prestigious Winter Park Chamber of Commerce. We are the 2nd Handyman type biz they have.

I have been sending out bi-montly newsletters that were inspired by the cafe, I am starting to get a couple calls from them.

Thanks for the input.

  

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FinallyAWinnerSun Aug-31-08 02:58 PM
 
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#5. "RE: Handyman Biz"
In response to Reply # 0


          

You may want to consider something as simple as hiring a local high school student who is presentable looking to knock on doors of any house that looks like it could use some repairs. If the owner was not home make sure to leave a nice flier inside the screen door.

Door to door may sound old fashion but I can tell you Verizon outsources companies to go door to door asking homeowners if they would like to upgrade to Verizon Fios from their current cable hook up and they are very successful. Why not home repair? You could probably hire the student on commission......

How I Bought a Brand New $1.2 Million Dollar Dream Home on Two Rolling Acres Using ONLY Affiliate Commissions Earned While I Was Unemployed
http://SearchPeopleWorld.com/tissa.htm

  

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phillrwWed Sep-10-08 01:09 PM
 
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#6. "RE: Handyman Biz"
In response to Reply # 0


          

A web site that you can customize yourself!

www.homerunwebservices.com

Very inexpensive!

Bases Loaded marketing

  

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Lobby Marketing Mix topic #1192 Previous topic | Next topic
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