I am working with a doctor locally and we have opened an "EXPRESS" clinic for hospital overflow and for people that, for instance, might be suffering from knee pain or lower back pain yet it's not justified to go to the ER and waste beds that could be used for more critical cases. We only charge $60 per visit!
Now, the problem we ran into before is that we hired a marketing lady that was a self-proclaimed "Marketing Coach" and paid her up to $8000 for ABSOLUTELY NOTHING!! We suffered for lack of volume!
So, what can we do to get more business. We've been closed for 2 weeks and will be opening up in about a week. HELP!!
I'm sorry to hear about the coach, that really sucks.
Now you have to figure out how to drive business to the clinic. (I don't quite understand how that works in the States, I'm Canadian, but I imagine it's the same as driving traffic to any other business).
I would begin with a press release, ensuring that EVERY local newspaper and media channel receives a copy.
I would look into leaving a flyer at the hospital emergency rooms, although, being that you are in a sense "competition", they might not go for that, but you could certainly see about partnering with them for their overflow business.
Tricky to wrap my head around to give you other ideas.
Hey! don't take my word for it... contact the administrators show them the value of using your services as an overflow... the more efficient their emergency room is, I imagine, the better return they make on their investment...
Listen to me, talking about a hospital like it's a business... That is so weird to me. I can't tell you.
Yeah, I have 2 friends that work as a nurse in the emergency room and they always talk about the people that come into the ER that don't really have severe emergencies. I know both my friends would be more than happy to offer for someone to go to a clinic like yours for their case if the wait was too long for lower grade emergencies to be seen. They would be happy to help keep the ER reserved for people with life-threatening or similar injuries and such. So, who knows, maybe your local hospital would be excited to send people your way!
I would go the News/Press Release route to your local newspaper(s), radio and TV stations. The key is to make sure your release is well written, directed to the proper authorities and then followed up. Many newspapers would very much like to get your kind of 'story' out to the community especially during these trying times. It makes them look like a good neighbor. The same goes for your local TV/News station(s)who love to do feature stories on this kind of thing with interviews, a tour of the facility, etc.
In addition, you should be able to get plenty of free publicity through your city or town administrators that such a clinic exists. Inexpensive flyers dropped off or sent to your local AARP Chapter, pharmacies, resthomes, etc. would also be helpful.
Even though your clinic may now be open, it would be wise for you to hold an 'official Open House' at the appropriate time. Announcements for same could be made through inexpensive radio and TV spots, newspapers, local bulletin boards, etc.
Once you have built up some clientele, word of mouth will do the rest...