HI, I have an idea for a business I would like to start, but I have some questions. First I'll tell you a bit about myself. I have a masters degree in educational psychology and have been a school psychologist for many years. My passions include babies, parent training, and anything involved in pregnancy/childbirth. I would love to be a childbirth educator or doula someday, but those positions require different education than I have. My business idea is to help pregnant women/new moms. The problem is I am not sure what services to provide. I don't really want to offer cooking/cleaning type services. What services do you think would be beneficial? I also wonder if I could hook up with doctors/community service providers to offer services thorugh them. Thanks for any help, Carol
#1. "selective targeting" In response to Reply # 0
Just a quick thought...
Consider catering to higher income first time mothers that will have the disposable income to pay for assistance in the following...
- baby proofing the house - making homemade baby food (leverage the organic / natural / homemade side) - How to schedule a day for stay at home mothers and choose age appropriate activities for the kids - Help research / recommend day cares and mother day out programs
Look at it as a personal service to educate mothers on... 1. care for baby 2. care for themselves 3. care for marriage
#3. "RE: selective targeting" In response to Reply # 2
Also take a look at this website http://www.babyplanners.co.uk/. I think it is a neat concept and as far as I can tell no one in the U.S. is marketing their business this way. If you take this approach you have the potential to not only start a much needed business but gain a foot hole in an untapped niche market. Good luck!