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Lobby Biz Ideas topic #552

Subject: "I need your insight...Please help!!!!!!!!" Previous topic | Next topic
robThu Dec-28-06 01:18 PM
 
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"I need your insight...Please help!!!!!!!!"


          

Hello,
I am starting my new marketing business, but am struggling to determine exactly what I can provide to my clients that no one else can. Also what business owners see as essential enough to consult me for. My angle is to increase my clinet's clientele, but I want to become versitile in the arena of marketing and would like to offer my clients the opportunity to get great pricing on tv and radio commercials as well as signs and billboard spots. Can someone please tell me how I can incorperate all of this into my business? Thanks.

Robert L. Naylor Jr.
pvisionmarketing@yahoo.com

robert naylor

  

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Replies to this topic
Subject Author Message Date ID
RE: I need your insight...Please help!!!!!!!!
Jan 01st 2007
1
RE: I need your insight...Please help!!!!!!!!
Jan 06th 2007
2

DBeaversMon Jan-01-07 07:29 AM
 
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#1. "RE: I need your insight...Please help!!!!!!!!"
In response to Reply # 0
Mon Jan-01-07 07:31 AM by DBeavers

          

Robert,

Much like doctors who build thriving practices by focusing on just one area or specialty, I prefer to keep my marketing business focus on just promotional advertising. Every radio & TV station has multiple account reps in my medium-size market. The newspapers, local magazines, and billboard companaies also have numerous salespeople on their staff. If that isn't enough, there are several local and regional advertising agencies and PR firms producins and placing commercials with the same media.

I'm in direct competition for some of the same marketing dollars, but don't compete directly when I'm supplying my clients with coffee mugs, calendars, caps, pens, golf balls, embroidered caps, shirts and jackets. Many of my customers have been doing business with me for 10 to 22 years, so I don't have to go out on cold-calls every weeks.

Rather than trying to become an "All-in-1" marketing firm, it may be easier to gain market share by focusing on becoming the best in just one or two of those areas.

It works for me.

Dennis

Dennis Bevers
BASSCO, Inc.
Full-time, home-based, self-empolyed since 1987.
Dealers needed-US residents only!

  

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robSat Jan-06-07 04:47 PM
 
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#2. "RE: I need your insight...Please help!!!!!!!!"
In response to Reply # 1


          

Thanks Dennis. Your insight is greatly appreciated.

robert naylor

  

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Lobby Biz Ideas topic #552 Previous topic | Next topic
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