Hi,

I live in a suburb of Houston, TX and I want to start a mobile custom invitation/gift store for weddings/events. We'd come to the clients office, home, local Starbucks etc with samples and customization details. Just think, If you were planning a wedding and still had to work(like most people)and keep up with all your normal daily activities. It seems it would be a real hassle to have to make time in your schedule to visit a store front(most close by 6:00pm). My idea literally brings the store to you. We could meet on lunch breaks, after work hours or whenever it is convenient for the client. We would require a minimum purchase or a fuel charge if the purchase didn't meet the minimum. I would also provide a website with the items as well(invites, stationary, party favors, etc). The mobility of the store would be awesome for those people who have to "see it, touch it" before they buy it, also I wouldn't have to pay the overhead of a lease space.

Do you think this is a good idea or should I just open a store?

I think the mobile idea is awesome! Opening a store would just provide you with a whole bunch of overhead that you can't really afford when you're starting a business.

Plus, as you said, people are really busy!

I think you should go for it. Also, having a website so that people can check out what you have (and maybe tell you in advance what to bring) is going to really be great.

My only concern would be the fuel charge. With a store, people can walk in, walk around, and not buy anything. But, it seems like you're going to charge them either way... that may not go over too well but try it and see

Good luck!
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Great idea plus you can get great exposure at wedding events. What a unique marketing concept. I would patent the concept.

Joanna Swank
Marketable Concepts
jswank@marketableconcepts.com
www.marketableconcepts.com

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Trademark the concept you mean. It's not something that is patentable.

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!