I designed a human looking marketing waver for my own business (Liberty Tax Service) and wondered how to market it outside. It worked great for this last tax year and I was just invited to present it to the national convention in VA which I did and it was a big hit! But I see the application use being far wider and was wanting some advice on how I could promote it.
I would be in contact with local marketing and advertising firms. I guess it depends on if you would rather just manufacture the wavers or do the marketing yourself. If you can get a few resellers on your side, then they will do the marketing for you.