We've done this as part of other businesses and informally for a long time, but we're new at doing this as a stand alone business. And the first thing that everybody wants to see are testimonials. We have a few, but really need more.

I think the best way for us to get real high-quality testimonials is to give the service to maybe 10 or 20 people in exchange for their online testimonial. Is that the best way to establish credibility for this new business?