no...you can start a blogger campaign. For a couple of my clients ive gotten them many professionally written articles amplifying their credibility dramatically. The articles have been submitted and published in many magazines in all kinds of industries. Submit these articles to all of your social media sites...which i do for my clients as well with their social media campaigns creating hundreds of thousands of seo backlinks. There's your credibility. You just need informative content. 2-3 clip videos are tremendously helpful too. Visit my site http://coolmanmarketing.com/services.html . Super budget friendly too. Hope that'll help