The main complaint made by folks on several business lists I am on, is when they leave the ability to make updates to their site, to that original designer. You want to own your design, have the ability to upload new photos and text content, and not have to request this to be done by someone you have a contract with, imho.

I am fortunate, my dh and I did all the design, I can make changes any time and upload them as needed.

Whatever choices you make, keep KISS in mind. Keep it simple and easy to navigate. You want the number of clicks it takes to purchase to be very few, you want fast loading pages, you want a well laid out design where it is easy to understand how to shop, where policies are listed, shipping info, etc. For features, consider what you look for and most appreciate when you are shopping online.

Pat and Alix P. Curl