Hey Everybody!

So, this is the deal. I have a newly established business. The name is First ID and we provide Children Identification Services by producing an identification card with photograph and fingerprints for parents to use should their child become missing. The idea is to reach a large amount of kids at the same time, through Public and Private Schools, Daycare, Churches and Fairs.
We have started by introducing ourselves through mail to the local schools and to the public school districts. But it seems no one is interested. Can somebody give me advice? Are we doing something wrong? Can we do something different? You can a have a complete idea of the biz by visiting our website http://www.firstidnj.com (it is still under construction, but almost done) would appreciate advices regarding the website as well.

Thanks.
:-)