I am currently working on finding suppliers for my online clothing and accessories store. During this process, I always check my competition to see if we will be carrying the same items, what they are charging, etc. Anyways, the other day I found a pair of shoes on a competitors selling for $105. I checked with the wholesaler since I have an account with them as well and the suggested retail price is indeed $105. Here's the question...since this is a relatively successful company why wouldn't they mark down the price a little? Is it because they are successful therefore don't feel they need to mark the price down? How should I price this item?

Rebecca