Set up a booth at fishing tournaments - hand out business cards and flyers and do demo's of your product! I would find out if you could put your business cards up at the local sporting goods stores, bait shops, etc. You don't mention where you are located, but I'm in Illinois and we have our game and fish magazine (www.illinoisgameandfish.com). Maybe you could inquire about advertising in something like that. IT would take some legwork, but I bet you could find some affordable media to advertise in. If you dont' have a website, get one and by all means, put it on you signature line!!

How great that you have a family business!! Good luck.

Margi