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Forum nameThe Daily Grind
Topic subjectMarketing and going out on a limb
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=109&topic_id=186&mesg_id=186
186, Marketing and going out on a limb
Posted by isped, Sat Jun-14-08 04:18 AM
Well, I've just passed the two year mark in my business and although I see growth, it doesn't seem to be enough. The past month has been very slow and I know the summer will also be slow and then things will pick up in the fall. I've put ads in local papers to no avail and they aren't cheap. I'm considering going out on a limb.. I say this because I'm just managing to keep my bills paid monthly... maxing out my credit card with radio advertising. The best price rate is if I commit to one whole year, which I think would be best for my business as well. The station is a jazz station that demographically has the caliber of clients that I need. The question is... has anyone used radio advertising and what are your thoughts?

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