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Forum nameBizNames
Topic subjectRE: nanny referral business
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616, RE: nanny referral business
Posted by John C, Thu Oct-11-07 04:47 AM
Canny Nanny

Names work best when attached to a single category. General names will not be remembered. They are a waste of space and a kiss-of-death for a small business. Pick one category and name that. You can still do the other services. Just don't advertise them. When you contact your customer, THEN hand them the list person to person. If you advertise all those categories, your prospects will see you as a jack-of-all-trades. Prospects prefer specialists. Businesses that "do it all" in their ADVERTISING are avoided by the prospect. They are DRAWN to the specialist.