When starting a new business many entrepreneurs may be overly attached to names for which they hold a personal attachment. To better ensure business success you should use a name that will attract customers.

I'd try to think of a name that more closely represents your product line and will instantly tell potential customers what they'll find in your store. "500 Shoppe" doesn't tell me what you sell, to me it almost sounds like a dollar store with 500 items. "A Unique Boutique" "A Boutique Shoppe" are names that come to mind which might bring in some interested high-end shoppers. Also, using "A" as the first part of your name will list you higher in the yellow pages, both hard copy and online!

Log on to yellowpages.com and search big cities for "boutiques" to see what other entrepreneurs have used as their name. As long as you're not in the same city you may consider using a catchy name that you'll find.

Good luck in your new venture! :)

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