I kind of like Nike Faiva's. It has a nice flow, sounds upscale or at least friendly (like "hey, do me a favor)... :)

or even just Faiva or Faiva's. Not sure of the significance of it, but it's easy to say and pronounce, sounds good. Your brand should be a part of you - your own personal identity, whether you use your own name or a highly recognized online identity... You start with friends, and it branches out, so who are they going to look for? How will they look you up first? Your name, mostly...

Just my 2 cents... Good luck!

Connie and David Spicer, Artists/Entrepreneurs