Interesting concept, but if you do decide to go with that business name, be prepared to keep explaining it to people over and over again for years to come. It may look good on paper, but probably won't translate well to everyday use. (Just my opinion, of course.)

Good luck with the new biz.

Joel Sussman
Search Engine Optimization Specialist
Mountain Media
http://www.mountainmedia.com/ecommerce-solutions-c1.html
Ecommerce Solutions, SEO, and Web Development Services