Hi there...

I don't have answers or ideas about all of your questions, but here are some things that I was thinking.

1) I like the word "Anchor" in the title.

2) Maybe "VS" instead of "VA" for the very reason that you mentioned... it brings Virginia to mind.

3)I was told by my marketing guys that you don't always need a tagline... and if it isn't really good, it is better to do without. Now, my guys are awesome, but I like having a tagline. And, one nice thing about taglines is they can be changed. I am always changing my taglines... depending on where I am marketing. Whether that's good or bad... I don't know, but it works for me. But, I would not use the name twice in the name and tagline. For example... you mentioned the following...

Anchor VA
Support is on-board with Anchor VA

-maybe something like this would work...

Anchor VS
On-Board for you

The second one is shorter and says basically the same thing. But, if you really want a tagline... play around with different ideas.

4)I personally don't like the word "Haven"in your name. But, that is just me.

5) Logo ideas. Sit down with someone that specializes in logos. I don't know who you are targeting as clients, but your name, logo and marketing materials (brochures, cards, web site etc.) say so much about you and your company.

Back in the day, I did my own logo and marketing materials. A couple years after starting the business, I had a marketing company do my logo and materials. I couldn't believe the difference in clients that i now get. I used to get a lot of lower to middle income clients. That isn't a problem, but my product is the best there is and I was targeting the high-end consumer. With the marketing company's designs... that is about all that I do business with now. Now, my product has to be what they are hoping for... which it does... so it all works.

If you are going after white trash like me... then the Mother Goose anchor would probably work. But, if you are going after a higher-end client... get it professionally designed, along with your other marketing materials.

OK... take it for what it is worth but I thought that I would add in my nickels worth.

Good luck!


Jeff S.
Night Sky Murals
Award Winning Murals

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looking into a country night sky)

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