504, RE: Mini sites
Posted by spiceoflife1, Thu Sep-30-10 09:59 AM
OK-I took a gander too, which I didn't do when I first responded. So, if I get this right, what you are offering is and advertising portal that takes the potential customer, with a click, directly to the small businesses' own website. You place what amounts to a business card ad onto your front with the embedded link and go from there.
First of all, nice visual on the website-to see the distinct area where the shopping is available. Some companies are not going to "get it" until they use it... You might see if the local chamber of commerce has any kind of media auction also, so you can give away a spot or two to build up your page with these local businesses. It looks to me like you aren't going to get consistent traffic (70 hits? Not too good yet; I'd kill the counter for now...) until you get a page full of business listings. So, give a few away every couple of months. It's a tax write-off for you (please check with your CPA and keep good records - I AM NOT A TAX ACCOUNTANT AND THIS IS PERSONAL ADVISE FROM A NON-TAX PRO)... Also, try to get the Chamber on board. They need to advertise also, and a link to the Chamber can mean big hits for you...
Also, I have a big (21") screen, but I still don't get the whole picture (literally) from your wallpaper. I get "Cumberland Shoppi" and part of the "N", and then I have to scroll... You may need to adjust that so it fits properly or some folks ads' may not properly appear. Keep in mind, people don't want to scroll left and right. They want it right there in front of them! Might put your tabs at the top, since you aren't using sidebars, or put links to your service where people can see them also. They need to be able to get in touch with you if there is a problem.
Also, consider positioning as part of the sales toolbox. If they want TOP listing, it should cost more than BOTTOM page listing (or even a free listing), especially if they have to scroll down?
Would you consider affilliate listings? Are you offering any out-of-area listings? Are you offering competing listings (2 hair salons, 2 fast-food restaurants, multiple boutiques) and what form is this taking? Who does the artwork? Do they have to do it or do you? That should run a bit more....
I could probably come up with several other things, but feel like I'm already nagging, sorry.
Looks like you have a nice idea, but may want to expand on it to really put it out there for your clients and their customers.
Connie and David Spicer, Artists/Entrepreneurs