Looks quite nice, clean, effective. My only advice for improvement is in the graphic of the book. It looks a bit outdated. Needs a little more excitement. That would be an easy fix with a little help from a designer.
I, too, have a desire to give the entrepreneur beginner a good idea what they need to have to get started.
Good luck and let us know how you are doing.
Julia
http://www.StorkandVeil.com
"Making life's greatest events
even more special"