Unless it's changed, just having a Yahoo store doesn't give you any special exposure. I would contact some other Yahoo store owners or check out their forums or Yahoo groups and see what others are saying.

With any website you should consider doing some marketing to help it get found. On the positive side, you can mention your own web site to those that you communicate with on ebay and start getting some traffic that way. Your ebay store and auctions can help drive a lot of traffic to a web site if you do it right and stay within ebay's rules.

You can also just get a domain name, hosting account, and set up a store on your own and save a lot of money, but you will need help or the time to learn how it all works. If you are an experienced ebay seller you should have the ability to do that if you also have the time. :-)


Nielsen Technical Services
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http://www.EbayAuctionAds.com