I think that you may be sending the wrong perception with your website look... I agree with the previous poster somewhat but maybe I would phrase it a bit differently. I think you should consider your market and then make a design that would appeal to your market.

Also, just some technical things... your website is too wide - the standard size is 800 pixels and yours is probably at about 1000 - this means that your website will not fit into everyone's screen.

I think it is really GREAT that you have your phone number at the top so A+ for that.

I think you should work in one of your wine coat pictures into the logo part you have in the upper left hand corner - it is really important that people see your items right at the top. Similarly, I would also move the pictures you have at the bottom to the top and rather than linking them to the larger sizes you link them to the shopping cart so that people can buy them and learn about them right away... take a look at some examples of what I mean here -- http://pagebuzz.com/samples.html -- particularly metalsinmotion.com or thestereoman.com

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