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Forum nameMarketing Mix
Topic subjectRE: Target marketing group
Topic URL
955, RE: Target marketing group
Posted by Scampbelly, Thu Mar-27-08 05:54 AM
Hi Shannon,

I just viewed your website and those bears are remarkable. This is definitely a God-given,inspired idea. I would suggest that you target family members who are not the immediate family member of the deceased. Their thoughts would be a lot clearer and the appeal could be for them to offer it as a gift in lieu of flowers. So my marketing strategy or tag line would be something to this effect: "Memory Bears - the gift that keeps your loved one's legacy alive in your heart."

Just taking a stab at it. Hope this helps.

Sheila Campbell