955, RE: Target marketing group|
Posted by Scampbelly, Thu Mar-27-08 05:54 AM
I just viewed your website and those bears are remarkable. This is definitely a God-given,inspired idea. I would suggest that you target family members who are not the immediate family member of the deceased. Their thoughts would be a lot clearer and the appeal could be for them to offer it as a gift in lieu of flowers. So my marketing strategy or tag line would be something to this effect: "Memory Bears - the gift that keeps your loved one's legacy alive in your heart."
Just taking a stab at it. Hope this helps.