If you are talking about offline advertising. There are lots of things you could be doing that are inexpensive. I would make up some flyers and put them on windshields. You can go to Vista Print Online and they give you free items such as business cards which you could make drop cards from them. They give you a free car magnet and advertise in local thrifty nickle papers etc. Going to the funeral homes are great but you will get more targeted responses from the public. Hope this helps.