Maybe it's just me, but the remember the dead guy idea is kind of creepy. That may be part of why you're not flying with this great idea. Get out of the coffins and come into the land of the living...

I would certainly target the remember that special day bears: christening bears, wedding bears, first birthday bears, retirement bears, etc.


Along those same lines...
create a line reusing wedding gowns as christening bears or as "after the fact" gifts for flower girls. Market them through bridal salons

Christine
the Wedding Diva

http://thinklikeabride.com
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