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Forum nameMarketing Mix
Topic subjectRE: advertising through newsletters?
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=939&mesg_id=943
943, RE: advertising through newsletters?
Posted by DanLaBate, Tue Mar-25-08 07:31 AM
Newsletters are a nice but the cost of design/layout, printing and postage may outweigh the benefit. Pairing up with another business to exchange columns is an excellent idea, it works much like a referral system because it will be delivered by a trusted source.

My recommendation to you is to go ahead with a newsletter but send it via email. Condense the newsletter into an HTML email and use links in the email to read the full story on your website. A Blog is perfect for this, you can set up a blog like WordPress (http://wordpress.org/) to post the rest of the article, not only will this be more efficient but add to your search engine traffic as well.
If you have any questions about HTML email or blogs send me an email. Some information about blogs from our website: http://enginesofcreation.com/blog-design.cfm

Best of luck!
--

Thanks,
Dan La Bate
Creative Director & SEM - Engines of Creation.com
http://enginesofcreation.com


Phone: 518.842.3242
Fax: 866.643.4125
dan@enginesofcreation.com