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Forum nameMarketing Mix
Topic subjectRE: Need marketing help to get customers in the door
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=860&mesg_id=871
871, RE: Need marketing help to get customers in the door
Posted by bizdev, Mon Feb-25-08 08:09 AM
Here'a an idea for a mail campaign. Assuming you have a brochure ready to go, mail to your local market. Here is the twist:

Make the envelope look like a personal correspondence, not like solitication. Everybody can spot a solicitation a mile away and often times they just throw it out without opening. However, if you can handwrite the address (you don't even really need the homeowner's name, but if you have it, all the better) people will stop and open it. That's half the battle.

Now to take it a step further, use personalized stamps! USPS approved stamps with your business name or even your business' picture can be created and used for your mail campaign for a reasonable cost. People will stop and look and open. I have a link for this in my site below: