I could use some ideas on marketing to try to expand our sales. We are a high end boat dealer in a small niche market in Upstate New York. We sell high end in board tow boats and runabouts if you are un familiar with the brand. Our problem is getting people in the door. There is definitly a market for these boats here as most homes on the lake are very expensive and most everyone in this are owns a boat. We are trying to shoot more for the family aspect as most people see these boats as only watersports oriented and they are not. Most people go with I/os here but in reality inboards are a much better choice for a boat. They just see the i/o as what everyones been doing and continue to follow. We have not had one person ever go back to an i/o after owning an inboard and most people as soon as they drive one buy it just because they are so impressed with every aspect of it as compared to the traditional i/o. Looking for any kind of information on how to market and marketing ideas to get people in our boats so they can see the difference themselves. any ideas woul be great incentives, ideas on where to advertise, slogans anything at all would be greatly appreciated thanks in advance.