865, RE: Help with Marketing/Sales Posted by Pepperfire, Tue Feb-19-08 10:16 AM
I'm not really sure I know enough about the real estate appraisal and property management field to offer much advice of value.
I liked the image that the "foot in the door" gave me. I know it's usually reserved for sleazy aluminum door salesmen types, but I got the idea of someone with their foot in your door meaning they're actually taking care of your property while you're not able to... something along those lines... You might want to bounce that around and see if you can polish it to bring it a little closer to home. Something like what you wrote... "You just need a foot in the door"
And I would start by ensuring that everyone associated with or knowledgeable of the company are really aware that it is the son of Dad's great reputation who is taking over (does that sentence make sense?).
Tina Brooks, VP Marketing Brooks Pepperfire Foods, Inc. Makers of Peppermaster Hot Sauces http://www.peppermaster.com
Eat more peppers!
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