Hi Tina,

Actually the only thing that can be done is to "Google Bomb" an anchor text phrase. This phrase, which would contain your keywords, would be placed on thousands of sites, (it looks like Hopkins uses blogs), which would drive your site to the top.

However if - not if but WHEN, Google sees the huge number of new incoming links they will be certain to downgrade or eliminate your listings.

This is definitely outside of their allowed methods and while they do not always react immediately, they do eventually.