If you haven't tried online press releases you should consider how beneficial they are to your business. Some are free and some ask a fee, which is fine since you are spending less than a display ad in the newspaper. If other sources pick up your "news", you get even more exposure. Here is one of the press releases we sent out about our store opening this week--
http://www.free-press-release-center.info/pr00000000000000011118.html
This one was free and you can send out a press release anytime, as much as you want, about any subject you wish to release as newsworthy. Best of all, my site has back links and text links that increase my site's ranking.
Just a suggestion worth looking into when you are looking for marketing on a shoestring.
Julia Russo
http://www.StorkandVeil.com